Care
4 min read · Updated July 2026

Wash, protect and store raw human hair the right way so one investment lasts a year or more.
Raw human hair is an investment — and treated right, it behaves like one, lasting 12 months and beyond across multiple installs. The difference between hair that lasts a year and hair that's ruined in a month is entirely in the care. Here's the routine.
Use a sulphate-free shampoo and work downward from root to tip, in the direction of the hair — never scrub in circles. Condition generously, rinse cool, press (don't rub) with a towel and air-dry where you can.
Wrap in a satin-lined bonnet or sleep on a satin pillowcase. Cotton wicks moisture and creates the friction that causes matting. For waves and curls, loosely braid or twist before bed.
Always work from the ends upward, never the roots down. Fingers first, then a wide-tooth comb. Detangle curls wet, with conditioner or a leave-in for slip — never dry-brush a curl pattern.
Raw hair takes both, but treat it like your own: always use a heat protectant and the lowest heat that works. For blonde or custom colour, use a professional — over-processing at home is unrecoverable.
The satin bonnet. It's the cheapest thing you'll buy and the single biggest factor in how long your hair lasts. If you do nothing else on this list, do that one every night.
Shop hair careEvery 1–2 weeks, or when there's product build-up. Over-washing dries the hair out; under-washing lets build-up cause tangling.
Use a sulphate-free shampoo. Sulphates strip the cuticle and dry the hair, shortening its life — especially on coloured hair.
Sleep in a satin bonnet, detangle from the ends up with a wide-tooth comb, and keep the hair conditioned. Friction and dryness are what cause tangling.
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